In addition to the free tools for any business, there are a few tools to help any business make more money with their website. While not everyone has an Ecommerce store, you can still make money on that popular blog site!
To make it easy, I have outlined the most popular tools Google offers that can enhance your website to make more money.

Google Website Optimizer – Test your ideas for FREE to see which one will make you the most money!

• What is it? Google’s free testing and optimization tool allows you to see which versions of your website, advertisement, or content will earn you the most money/conversions.
• How does it work? You create the different web pages you want to test, tell Google what you want them to do (i.e. purchase something from your store or download a brochure) and then review the results. Google will randomly give end users your different pages and track what they do. You will then get an easy to read report on which version was most successful for you.
• What is the benefit to my business? You can use real people to test your marketing theories, get real-time results, and take real-time action! The tool is free; you just have to create the versions and stick with the one that makes you the most money.
• Insider Tips: Make sure you understand what you want your end user to do so you can truly track your success. It is helpful to have a baseline to start with. Don’t hesitate to make only small changes, sometimes it is the small things that make all of the difference to the end user.

AdWords – drive traffic to your website immediately through Google’s Search tools and affiliate websites. 

• What is it? AdWords are Paid Advertisement so that your website comes up in sponsored areas with links to specific pages when particular keywords/keyword phrases are searched in Google or randomly on content relevant websites.

  

• How does it work? You create a campaign and choose which keywords/keyword phrases you would like website to come up under, which pages you would like them to go to, and how much you want to spend on each keyword/keyword phrase. You are bidding/auctioning on the term and Google displays the highest bidder first until their budget runs out. So, even the lower bidders can be at the top during the end of the month.
• What are the benefits to my business? If you choose the correct keyword/keyword phrases, you can generate qualified leads to your website immediately. You gain instant traffic, control your budget, and increase your brand awareness. If you are not happy with the results or want to make changes, you can do so immediately.
• Insider Tips: In order to be successful, you must know what specific keyword phrases will drive you the most business. Be as specific as possible with your terms. Once you get them to your site, you have to know what you want users to do and guide them. Create specific landing pages for your campaign to get the best conversions.

AdSense – Make Money and Advertise on Your Website. 

• What is it? Google’s affiliate program allows you to advertise on your website and get paid!

  

• How does it work? Once you get your website approved, you can pick the ads you want and add them to your website. Google randomly displays the type ads you have chosen on your website and tracks the traffic. Google then provides reports and payments for the activity.
• What are the benefits to my business? When you have online efforts that are not profitable this is a great way to make money by doing nothing. This is great for blogs, community pages, or informational websites.
• Insider Tips: Be smart when placing your ads. Don’t be annoying, yet use prime areas like the top of the page or down the sides of the page. Be careful not to place ads on your ecommerce site that might send potential business away from your website.

While these tools may not be free, they can help you generate revenue with your website.