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Out with the Old, In with the New: Top 10 Web Design Trends for 2010

By Stephanie Cummins On Thursday, July 15, 2010 9:33 PM

With every new year, comes new trends and web design is no different. Sure, it’s July 2010, but it’s never too late to tweak your old website with the latest web design trends and features. The Internet is constantly evolving and expanding, and with the various social networking tools available, people who never jumped on the Internet bandwagon are now on board. It’s time to make sure that your website is catching the eye of all users, new and old.

Phone Book Offers, Too Good to be True?

By KBerkemeier On Wednesday, July 14, 2010 6:10 PM

Too many companies are taking advantage of the Internet Age, making everything sound like magic and that you have to have some type of PHD in SEO. Well, I am here to tell you it is not magic! It is time consuming, and there is a lot to learn, like with any industry. Basic Marketing rules still apply, just on a different plane. Yes the Paradigm has shifted and the playing field is leveling out!

Email Best Practices: Maximize the Effectiveness of Your Online Communications

By dhutchinson On Tuesday, July 6, 2010 9:42 AM

Fifteen years ago phone and fax ruled as the main way of communicating in the business world. However, as the Internet became available to the general public, email soon became one of the preferred ways of communicating. Learn some simple best practices that will put you on the path to becoming an ideal Net Citizen!

All Lanes Open: the Net Neutrality Debate

By Stephanie Cummins On Friday, May 7, 2010 2:22 PM

The Federal Communications Commission (FCC) has regained its authority after having it stripped away only one month ago. So, what does that mean for us? What does that mean for Internet Service Providers (ISPs)? Let’s just say Internet giants Verizon Communications Inc. and Comcast Corp. were quick to criticize the FCC’s intentions.

The Power of Social Networks

By Stephanie Cummins On Friday, May 7, 2010 10:49 AM

The best use of social networks for your company is not to make money directly off of them, but rather to exploit their marketing potential and to use them to promote your own business. Online social networks present a valuable base for you to use in spreading your marketing message and are an excellent tool for getting numerous visitors and thousands of page views to your website.

Green Business

By Stephanie Cummins On Friday, May 7, 2010 10:46 AM

With major social drivers like globalization and climate change, the scope of environmental concerns has amplified, and these new issues are starting to affect consumers’ purchasing decisions. Consumers are taking notice of these environmental concerns and making more purchases of eco-friendly products from green companies. How can you take part in this save the world effort and make your products and company more eco-friendly?

Once again Facebook announces changes to their site. The question now is: to “Like” it or not to “Like” it?

By jbrumley On Thursday, May 6, 2010 4:50 PM

By now Facebook users should be used to change. After all, they seem to go through some change every few months, from privacy settings to news feed displays, Facebook users have learned to expect the unexpected. And while the urge to resist the change is always there, faithful users adjust and move on, still utilizing the awesome features this popular social networking tool has to offer. The most recent change, however, can have a positive effect on businesses if implemented properly. Businesses can now more than ever, connect with users on a dynamic level with the new “Like” icon. The “Like” icon replaces the recent fan pages and option to “Become a Fan”...

When Good Ideas Go Bad

By jbrumley On Monday, May 3, 2010 5:11 PM

We’ve all been there. You have a customer with a “vision” of how their custom product should “look” or “feel”. Regardless of the business you are in, we all have clients who have an idea that may not be in their best interest....

Which Underdog Broke Your Bracket?

By CMcNees On Tuesday, April 6, 2010 5:51 PM

It may be April...but I know there are many Americans out there still buzzing about March Madness! Did a Cinderella Team break your bracket?

O' Where O' Where Is My Website?

By dhutchinson On Wednesday, March 3, 2010 12:11 PM

Like many businesses, your website has evolved and grown over the years in capability and functionality. You’ve made updates to meet the needs of your clients. More than ever, you can tie these updates to measurable ROI. You’ve invested considerable time and money – so new customers should be knocking at your door, right? Well, maybe… or maybe not.

Social Media - A Whole New World of Opportunity

By dhutchinson On Thursday, January 7, 2010 12:51 PM

Social media seems to be all the buzz these days. You’ve undoubtedly heard about it, but if you haven’t implemented it in your marketing strategy, there’s no better time than the present to start. Learn what social media is and how to get on the road to targeting customers and prospects based on specific interests shared on social media.

Swimming in a School of Fish

By KBerkemeier On Tuesday, January 5, 2010 4:20 PM

These days we are bombarded with advertisements and the Internet is no different. People have mastered the ability to selectively view the advertisements they want to see. How can You stand out in a world of advertisements? The Internet has only made it more challenging. I love it because you can compete with any size company anywhere! No longer are you restricted to only those people who walk by your store. But I hate it because now I have to compete with EVERYONE! There are over a trillion different websites (OMG)! How can YOU differentiate?

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