News

“Hi, Mr. Robot….um…Mr. Robot are you there?”

By ISOC On Tuesday, November 4, 2014 12:10 PM

If you say you haven’t experienced this, I would say, “I think you might be fibbing”. Have you ever tried to reach a customer service representative to fix a problem with an order or issue, only to encounter one of the most prominent and frustrating aspects of the Internet era, “Where did all the people go?”

Delivering A Consistent Online Brand

By ISOC On Thursday, August 29, 2013 4:23 PM

In order to deliver a consistent online brand you must understand what your brand is and what it is comprised of. There are many different opinions and definitions of a brand. The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. A consumers experience with your brand translates into their expectations/opinions of your entire company, products and services.

Is my website “Responsive”?

By ISOC On Wednesday, August 28, 2013 8:58 AM

How do I know if my site is "responsive"? Test it here.

Is Your Website Ready For Mobile?

By ISOC On Wednesday, August 28, 2013 8:58 AM

Tablets and Smart Phones have given consumers the ability to demand your business information as they move on the go. Your website must now be available in their car, on their way to dinner or as they are shopping comparing products or service offerings in front of them versus yours online.

Branding Opportunities On Your Website

By ISOC On Wednesday, August 28, 2013 8:58 AM

Your website is full of opportunities to deliver your brand in detail. Many options for customizing markers that cause a user to remember your website are provided. We will discuss the different branding components on your website and help define what role they play in developing a cohesive online presence.

What is the difference between RGB and CMYK color modes?

By ISOC On Tuesday, August 20, 2013 8:08 AM

Delivering a comprehensive online brand means understanding how the RGB and CMYK color ranges work for both print & digital media.

Cloud Benefits

By Stephanie Cummins On Monday, May 6, 2013 11:34 AM

When you’ve done something a certain way for a long period of time, it’s hard to consider doing it a different way, but more times than not, change is good…especially in the innovative world of technology. Take a simple name change for example; say we call the Internet, ‘the Cloud’. All of a sudden everyone’s ears perk up and they want to know more. Moving to the cloud is the same way. Most companies have used physical servers and perpetual software licenses for so long that the thought of moving to the cloud makes them nervous, but this change shouldn’t be ruled out without careful consideration.

Kinks of the Cloud

By Stephanie Cummins On Monday, May 6, 2013 11:33 AM

Being that ‘cloud computing’ is a fairly new concept; there are still some kinks that need to be worked out. Some would consider these as disadvantages, but I think over time as cloud computing evolves, these kinks will most likely get worked out. Regardless, both the pros and cons should be carefully considered when contemplating moving your business to the cloud.

Office 365: The Game Changer

By Stephanie Cummins On Wednesday, May 1, 2013 2:37 PM

Even as rapidly as technology changes, only every once in a while will we come across a showstopper, a real game changer. In cloud services, that game changer is Microsoft Office 365. Depending on the version, you can get Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access all in one place on one computer. Microsoft Office 365 offers all of these applications plus more – in the cloud.

Your Mobile Presence – On a Budget

By Stephanie Cummins On Monday, January 21, 2013 3:43 PM

Did you know that over half of mobile web users will quickly move on to another site if they can’t find what they are looking for right away on a mobile site? Does your company have a user-friendly mobile site? Is the content easy to read without zooming in? Can users open links with the touch of their finger? How long does your site take to load on my mobile device? These are all things that companies need to keep in mind when determining their mobile presence strategy.

Mobile Devices: Looking Back on 2012

By Stephanie Cummins On Monday, January 21, 2013 3:34 PM

In 2012, we saw an explosion of mobile device usage that was unprecedented and not just for personal use but corporate use as well. While people are now able to browse the Web anywhere anytime, corporations have adopted the idea of ‘Bring Your Own Device’ (BYOD).

Mobile Devices: Looking Forward to 2013

By Stephanie Cummins On Monday, January 21, 2013 3:30 PM

Mobile devices dominated the technology world in 2012 and will only continue to evolve in 2013 and become commonplace in our homes, schools, and work. Being that almost half of the United States population has a smartphone, the smartphone market has already become larger than the PC market and will continue to grow in popularity and advance in technology due to new and more competition in the mobile market.

Evolution of SEO

By ISOC On Thursday, October 18, 2012 11:34 AM

Search Engine Optimization (SEO) may seem like a new concept to some, but really the history of SEO is quite extensive dating back to the mid 90’s. However, the SEO styles of today are considerably different than those of the early Internet.

Social Media Impacts SEO

By ISOC On Thursday, October 18, 2012 11:32 AM

Search engine optimization is really about credibility. Search engine companies like Google and Bing want to keep users happy by providing them with the most relevant and credible search results as possible. Therefore, you want your site to not only be of good quality but also credible. A more recent way to establish your credibility is though social media networks. The line between social media and SEO has blurred together, and social media is now more important in SEO than ever.

Panda, Penguin, and SEO Shakeups

By ISOC On Thursday, October 18, 2012 11:21 AM

Google has done its best to keep black hat SEO from taking over the search engine with bad links and low quality websites. However, it continues to strive “to organize the world’s information and make it universally accessibly and useful” and that includes weeding out low quality and over optimized sites. Hence, the release of the Panda and Penguin updates.

Network Security's Weakest Link!

By KBerkemeier On Tuesday, July 10, 2012 12:14 PM

In the IT world, security is only as strong as the weakest password. That is, if a network has pretty good security with firewalls and such set up, but the passwords to access systems are very weak, it won't matter how good the firewalls are; the system is still going to be easily accessed.

How to Protect Your Passwords....

By KBerkemeier On Tuesday, July 10, 2012 12:14 PM

How many passwords does a person possibly need? We have to setup passwords for nearly everything these days. If you are like most people, you have a few passwords you use over and over again. It makes it easier to remember. The scary part is, it also makes it easier for the hackers to guess and then gain access to all of your accounts.

Will You Be Able to Recover From a Data Failure?

By KBerkemeier On Wednesday, April 11, 2012 11:23 AM

Your business is doing great! Online orders are coming in...emails from suppliers are promising delivery dates...and quotes for your business are growing. Business is growing at a record pace and the opportunities are endless...then disaster strikes!

Steps in Developing your Disaster Recovery Plan

By KBerkemeier On Wednesday, April 11, 2012 11:23 AM

Every business needs some form of Disaster Recovery or Business Continuity Plan. Today it is more important than ever. It is no longer a matter of IF your company will have some type of failure, but WHEN. Are you prepared?

Keeping your DR Plan in Budget

By KBerkemeier On Wednesday, April 11, 2012 11:23 AM

When asked, "How much downtime can your business withstand?", most business owners state None! Until they see the cost. Duplicate systems running with real-time data can be required for some businesses, but usually are not necessary. Most small businesses can withstand some form of downtime.

Holidays Bring Out the Email Spammers

By ISOC On Wednesday, November 23, 2011 1:58 PM

Please Be extra careful opening those emails this Holiday Season – if you’re not expecting it – delete it! If the Advertisement or offer sounds too good to be true, it probably is … Delete it! Especially if you are checking several email accounts on the same computer. (ie. @gmail, @yahoo, @aol, etc.)… and Please make sure your virus protection is up to date on all your PCs and Laptops.

When NOT to Virtualize

By ISOC On Thursday, October 6, 2011 4:42 PM

With all the hype about virtualization, it seems like it is great for any situation to allow you to make it easier to manage your network, quickly and easily expand when you need to in a matter of minutes, and allow for high availability to keep your systems up and running. But is it really right for everything?

When NOT to go to the Cloud

By ISOC On Thursday, October 6, 2011 4:36 PM

You see all these advertisements about moving everything to the cloud. The cloud is not for everyone and there are many benefits and still concerns to take into consideration before making the move.

Utilize Technology that is RIGHT for YOUR Business

By KBerkemeier On Thursday, October 6, 2011 1:14 PM

Technology can be so overwhelming. I talk with business owners everyday that tell me how IT seems to get in the way more than it helps. Every IT person they talk to seems to tell a different story. So how do you know who to trust? If you don’t have the right information, how can you make good business decisions?

Smart Phones are Taking Over How We Use the Internet

By KBerkemeier On Wednesday, June 1, 2011 3:00 PM

It seems like everywhere you look someone is on their phone. A group of friends get together and every one of them is texting…posting to their Facebook or Tweeting no doubt. People have online gatherings playing games and chatting, never leaving their home or having any physical interaction with others. People are having intimate relationships online without ever meeting.

Smart Phones for Smart Users

By KBerkemeier On Wednesday, June 1, 2011 2:56 PM

At the beginning of spring, I took a trip to Jazz Fest in New Orleans, LA. Like any do-it-yourself travel agent, I compared prices of flights and hotels before booking my trip. I also researched the best place to buy my Jazz Fest tickets as well as maps of the venue and transportation to and from the event. When all was scheduled and booked and it was time to go, I checked in for my flight and headed south for some warm weather and good music. The best part about planning my trip – I was able to do it all from my Smartphone.

How to Take Advantage of New Trends in Mobile Advertising

By KBerkemeier On Wednesday, June 1, 2011 2:49 PM

You know your market is online using their Smart Phones, so how can you take advantage of the craze? The technology and idea of advertising on mobile devices can be scary, but it doesn’t have to be.

What to Look For vs. Avoid in an SEO Firm

By KBerkemeier On Friday, January 28, 2011 6:00 PM

Trying to do SEO for your company can be overwhelming. You know your business well; however the web can be unchartered territory. Compared to traditional advertising cost, SEO is the most affordable of all marketing strategies and offers the biggest ROI, depending on your business model.

E-mail Spam

By CMcNees On Wednesday, December 29, 2010 12:16 PM

As the Internet has grown in popularity and convenience, it is being used by more and more people, which also leads to more and more emails being sent and received. You need to take control of your inbox and prevent unwanted spam.

You Don’t Want to be Spammed, So Don’t Be a Spammer!

By KBerkemeier On Tuesday, December 28, 2010 2:03 PM

In today’s world, email allows you to touch more people in less amount of time, for less money, and gain more information about recipient’s behaviors/actions than any other form of marketing. You may be one of the companies who are sending out email marketing messages. If not, you are definitely one who is receiving them! A majority of the spam today is some type of marketing or sales message. Whether your business is already sending out email marketing messages or you are thinking about it, below are some best practices to keep in mind.

Options for How to Stay in Touch with Your Clients

By KBerkemeier On Tuesday, December 28, 2010 2:01 PM

As more businesses use email to stay in touch with their clients there are many different methods used today. In order to determine which is best for you, consider your list size, budget, frequency, and tracking information you wish to gather.

Getting Organized Online

By KBerkemeier On Tuesday, November 30, 2010 2:40 PM

In the age of technology how can you use all of this technology and still be organized? Are you just putting more data out there in cyberspace to be lost or forgotten or is it actually more efficient?

Google's Business Solutions

By KBerkemeier On Monday, November 29, 2010 10:54 AM

Google has offered free tools that can help businesses reach new customers and make money with their websites for as long as I can remember! Unfortunately, most businesses I talk to don’t take advantage of the free tools available to them either because they are not aware of them or they are overwhelmed by how many there are. To make it easy, I have outlined the most popular, beneficial tools Google offers that EVERY business should take advantage of. They are all easy to use, FREE, and offer value to your website presence.

Google’s Business Solutions that help you Make Money

By KBerkemeier On Monday, November 29, 2010 10:48 AM

In addition to the free tools for any business, there are a few tools to help any business make more money with their website. While not everyone has an Ecommerce store, you can still make money on that popular blog site! To make it easy, I have outlined the most popular tools Google offers that can enhance your website to make more money.

Holiday Phishing – Will you be caught?!

By CMcNees On Friday, November 19, 2010 5:29 PM

Don’t be the phishers “Big Catch”, take the extra time to do the research, shop smart, and in the end you will enjoy a stress free and scam free Holiday Season.

Finding Your Way around Your Computer

By Stephanie Cummins On Tuesday, November 16, 2010 10:22 AM

In today’s fast-pasted work world, we are constantly trying to find ways to get things done as quickly as possible so we can move on to the next task. We do multiple tasks on multiple devices such as our computer and smart phone. Even when using our smart phone or just plain old cell phone, we use abbreviations such as LOL (laughing out loud) and BRB (be right back) instead of taking the extra couple of seconds to type out the entire phrase. Well, we can do the same with our computers. Instead of using “texting slag”, you can use keyboard shortcuts on your computer.

Google’s World

By Stephanie Cummins On Friday, November 5, 2010 3:20 PM

Search “Google Tools” in the Google search and the first result that appears is a link that takes you to an overwhelming amount of Google products. There are products to advance your search on the web, explore and examine sites and services, communicate, show and share aspects of your life with the world, and of course, go mobile. Looking at this list, I wonder what tools would actually benefit me and make my life easier. Well, in order to decipher what’s useful to the everyday person from what’s useful to the business world, I had to do some research, and I would like to take a moment to share that research with you before you make that seemingly endless journey into the research of Google Tools.

Online Safe Shopping Lessons (SSL)

By KBerkemeier On Tuesday, October 26, 2010 3:03 PM

With the holiday season right around the corner, many of you may find yourselves already looking for that perfect gift, and most of us will be looking for that perfect gift online. In fact, with free shipping deals and other online-only coupons, why not shop online? Just beware while you’re avidly browsing multiple sites at once while your kids are at school that you aren’t purchasing items from an unsecure site and making your identity and credit card number available to malicious users. What do I mean? I mean every time you go to a shopping cart or checkout page, make sure it is a secured connection by a trusted organization using SSL technology.

Meeting PCI Compliance for a Moving Target

By KBerkemeier On Tuesday, October 26, 2010 2:27 PM

Every merchant is forcing all of their customers to be meet PCI Compliance. This does not just apply to those receiving funds online; however, additional steps do have to be made to your website if you are receiving money online. It can be easy with the right IT support to back you.

Securing Your Ecommerce Online

By KBerkemeier On Tuesday, October 26, 2010 2:14 PM

When a business decides to take confidential information online, such as credit cards, social security number, or medical information additional security measures must be put in place to protect your customers data and companies integrity.

Securing Your Company's Information Sharing Practices

By KBerkemeier On Tuesday, September 28, 2010 11:40 AM

Today companies are emailing contracts, financial paperwork, insurance information, patient records and more! It is cheaper, quicker, and digital! But is it really Safe?

A New Take on File Sharing

By Stephanie Cummins On Friday, September 24, 2010 10:05 PM

Online photo and video sharing are more popular than ever and are only gaining in numbers of participants. It is simple, fast, and fun. With only a few clicks, you can upload, edit, save, and send your photos to whomever wherever.

Co-Location: What to Look for In a Data Center

By Stephanie Cummins On Friday, September 24, 2010 10:04 PM

When running a business online, bandwidth and security are typically the two crucial factors you look at – how much traffic can your site support and how is your data going to be protected? However, it all starts with a company having the right infrastructure, hardware and the proper facility to house it all. Therefore, the more vital question is, “what should you look for in a data center?”

Making Cents of Google AdSense

By Stephanie Cummins On Friday, September 24, 2010 9:56 PM

Even though Google AdSense has been in use since 2003, many people are still skeptical of this free program that claims to maximize your revenue simply by displaying ads relevant to your online content on your website. I was one of those people until I stumbled across an article stating the top Google AdSense earners, who are actually real people just like me.

Files, Files, Files Everywhere!!!

By KBerkemeier On Wednesday, September 22, 2010 4:37 PM

Files keep getting bigger, disk space larger, and computers smaller! So, with this change, why can’t I email my large files? As technology changes and the average Internet speeds get faster, we are transferring more data than ever!

Choosing the Right Hosting Company

By dhutchinson On Friday, September 3, 2010 2:24 PM

So, you’re in the process of launching your very first website. Or maybe you’ve had issues with your current hosting company and are looking to change providers. A quick search for “website hosting” or “hosting companies” brings up millions of results. How do you choose the one that best meets your needs?

“This is a perfect time for Co-location!”

By CMcNees On Tuesday, August 31, 2010 3:42 PM

We all know it and we’ve all heard it, “Times are hard”. So let me say it again, “This is a perfect time for Co-location!” ISOCNET can help your company save money, make a difference and keep business going.

Back To School: How Can Busy Executives Manage the Work - Home Life Balance?

By KBerkemeier On Thursday, August 12, 2010 11:10 AM

With School starting up, being mobile and the ability to manage our work and home life is a never ending battle! Technology has made it possible to work from anywhere, anytime.

Cloud Computing…Is it right for me?

By KBerkemeier On Thursday, August 12, 2010 11:08 AM

Cloud Computing...What does it really mean? Is it worth it? Do I really understand it? What are the benefits? What are the downfalls? Read More…

Out with the Old, In with the New: Top 10 Web Design Trends for 2010

By Stephanie Cummins On Thursday, July 15, 2010 9:33 PM

With every new year, comes new trends and web design is no different. Sure, it’s July 2010, but it’s never too late to tweak your old website with the latest web design trends and features. The Internet is constantly evolving and expanding, and with the various social networking tools available, people who never jumped on the Internet bandwagon are now on board. It’s time to make sure that your website is catching the eye of all users, new and old.

Phone Book Offers, Too Good to be True?

By KBerkemeier On Wednesday, July 14, 2010 6:10 PM

Too many companies are taking advantage of the Internet Age, making everything sound like magic and that you have to have some type of PHD in SEO. Well, I am here to tell you it is not magic! It is time consuming, and there is a lot to learn, like with any industry. Basic Marketing rules still apply, just on a different plane. Yes the Paradigm has shifted and the playing field is leveling out!

Email Best Practices: Maximize the Effectiveness of Your Online Communications

By dhutchinson On Tuesday, July 6, 2010 9:42 AM

Fifteen years ago phone and fax ruled as the main way of communicating in the business world. However, as the Internet became available to the general public, email soon became one of the preferred ways of communicating. Learn some simple best practices that will put you on the path to becoming an ideal Net Citizen!

All Lanes Open: the Net Neutrality Debate

By Stephanie Cummins On Friday, May 7, 2010 2:22 PM

The Federal Communications Commission (FCC) has regained its authority after having it stripped away only one month ago. So, what does that mean for us? What does that mean for Internet Service Providers (ISPs)? Let’s just say Internet giants Verizon Communications Inc. and Comcast Corp. were quick to criticize the FCC’s intentions.

The Power of Social Networks

By Stephanie Cummins On Friday, May 7, 2010 10:49 AM

The best use of social networks for your company is not to make money directly off of them, but rather to exploit their marketing potential and to use them to promote your own business. Online social networks present a valuable base for you to use in spreading your marketing message and are an excellent tool for getting numerous visitors and thousands of page views to your website.

Green Business

By Stephanie Cummins On Friday, May 7, 2010 10:46 AM

With major social drivers like globalization and climate change, the scope of environmental concerns has amplified, and these new issues are starting to affect consumers’ purchasing decisions. Consumers are taking notice of these environmental concerns and making more purchases of eco-friendly products from green companies. How can you take part in this save the world effort and make your products and company more eco-friendly?

Once again Facebook announces changes to their site. The question now is: to “Like” it or not to “Like” it?

By jbrumley On Thursday, May 6, 2010 4:50 PM

By now Facebook users should be used to change. After all, they seem to go through some change every few months, from privacy settings to news feed displays, Facebook users have learned to expect the unexpected. And while the urge to resist the change is always there, faithful users adjust and move on, still utilizing the awesome features this popular social networking tool has to offer. The most recent change, however, can have a positive effect on businesses if implemented properly. Businesses can now more than ever, connect with users on a dynamic level with the new “Like” icon. The “Like” icon replaces the recent fan pages and option to “Become a Fan”...

When Good Ideas Go Bad

By jbrumley On Monday, May 3, 2010 5:11 PM

We’ve all been there. You have a customer with a “vision” of how their custom product should “look” or “feel”. Regardless of the business you are in, we all have clients who have an idea that may not be in their best interest....

Which Underdog Broke Your Bracket?

By CMcNees On Tuesday, April 6, 2010 5:51 PM

It may be April...but I know there are many Americans out there still buzzing about March Madness! Did a Cinderella Team break your bracket?

O' Where O' Where Is My Website?

By dhutchinson On Wednesday, March 3, 2010 12:11 PM

Like many businesses, your website has evolved and grown over the years in capability and functionality. You’ve made updates to meet the needs of your clients. More than ever, you can tie these updates to measurable ROI. You’ve invested considerable time and money – so new customers should be knocking at your door, right? Well, maybe… or maybe not.

Social Media - A Whole New World of Opportunity

By dhutchinson On Thursday, January 7, 2010 12:51 PM

Social media seems to be all the buzz these days. You’ve undoubtedly heard about it, but if you haven’t implemented it in your marketing strategy, there’s no better time than the present to start. Learn what social media is and how to get on the road to targeting customers and prospects based on specific interests shared on social media.

Swimming in a School of Fish

By KBerkemeier On Tuesday, January 5, 2010 4:20 PM

These days we are bombarded with advertisements and the Internet is no different. People have mastered the ability to selectively view the advertisements they want to see. How can You stand out in a world of advertisements? The Internet has only made it more challenging. I love it because you can compete with any size company anywhere! No longer are you restricted to only those people who walk by your store. But I hate it because now I have to compete with EVERYONE! There are over a trillion different websites (OMG)! How can YOU differentiate?

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