News

What Changes Can I Expect for My Business?

By MSnell On Thursday, January 5, 2012 11:34 AM

The Internet is here to stay....and a crucial part of your business, like it or not. Having a brochure website is not going to be enough in 2012. If you expect to be a successful business, make sure you are utilizing technology.

2012 Tech Trends

By MSnell On Thursday, January 5, 2012 11:33 AM

EXPERIENCE. 2012 will be the year of experience and how we interact with the online world. Devices and applications will continue to change how we experience technology.

Looking Back on 2011

By MSnell On Wednesday, January 4, 2012 4:05 PM

Looking back over the last year, many memorable things have happened. Technology advances and changes have transformed how we rely on technology and services that people offer. Lets take a look back on last year's more notable trends....

Holidays Bring Out the Email Spammers

By ISOC On Wednesday, November 23, 2011 1:58 PM

Please Be extra careful opening those emails this Holiday Season – if you’re not expecting it – delete it! If the Advertisement or offer sounds too good to be true, it probably is … Delete it! Especially if you are checking several email accounts on the same computer. (ie. @gmail, @yahoo, @aol, etc.)… and Please make sure your virus protection is up to date on all your PCs and Laptops.

When NOT to Virtualize

By ISOC On Thursday, October 6, 2011 4:42 PM

With all the hype about virtualization, it seems like it is great for any situation to allow you to make it easier to manage your network, quickly and easily expand when you need to in a matter of minutes, and allow for high availability to keep your systems up and running. But is it really right for everything?

When NOT to go to the Cloud

By ISOC On Thursday, October 6, 2011 4:36 PM

You see all these advertisements about moving everything to the cloud. The cloud is not for everyone and there are many benefits and still concerns to take into consideration before making the move.

Utilize Technology that is RIGHT for YOUR Business

By KBerkemeier On Thursday, October 6, 2011 1:14 PM

Technology can be so overwhelming. I talk with business owners everyday that tell me how IT seems to get in the way more than it helps. Every IT person they talk to seems to tell a different story. So how do you know who to trust? If you don’t have the right information, how can you make good business decisions?

Protect Yourself From Online Threats

By MSnell On Wednesday, August 3, 2011 11:37 AM

Malware, phishing, worms, botnets, trojans, keyloggers...are all of these bizarre cyber-threats scaring you to death? How do you protect yourself from online predators?

Common Sense Computer Practices

By MSnell On Wednesday, August 3, 2011 8:09 AM

Changing behaviors to avoid the most common infections is more effective than anything else when it comes to your computer. The best antivirus software ever made can't stop us from doing something less than smart. What follows is a top ten list of safety tips for keeping your computer safe.

Configure That Firewall!

By MSnell On Tuesday, August 2, 2011 11:56 AM

A firewall in computing refers to the mechanism used to block unwanted or potentially destructive network traffic. Now that everyone has one of these things, one might presume that we have succeeded in containing "fire". End of story??? Unfortunately this is not the case...

Virtualization Options

By MSnell On Wednesday, July 6, 2011 2:29 PM

There are three methods of virtualization available. Each has their benefits and should be considered when choosing if virtualization is right for you. It is important to understand the different virtualization options so you get the right solution. While they all can offer similar benefits of flexibility, redundancy, and availability, it can often depend on the way the infrastructure is built.

What is a Virtual Server?

By MSnell On Wednesday, July 6, 2011 11:43 AM

Technology gurus tend to use complicated lingo; it is our nature. We too often assume that everyone else outside of our bubble knows what in the world we are talking about. One of the tech terms we have been hearing a lot recently is virtualization.

Is a Virtual Server Right For Me?

By MSnell On Wednesday, July 6, 2011 11:09 AM

With your own virtual private server, we allocate the resources you require, when you require them, on demand and at a much lower cost with much greater reliability. Best of all, when your needs change, we simply remove the system resources to reflect your new needs...

Smart Phones are Taking Over How We Use the Internet

By KBerkemeier On Wednesday, June 1, 2011 3:00 PM

It seems like everywhere you look someone is on their phone. A group of friends get together and every one of them is texting…posting to their Facebook or Tweeting no doubt. People have online gatherings playing games and chatting, never leaving their home or having any physical interaction with others. People are having intimate relationships online without ever meeting.

Smart Phones for Smart Users

By KBerkemeier On Wednesday, June 1, 2011 2:56 PM

At the beginning of spring, I took a trip to Jazz Fest in New Orleans, LA. Like any do-it-yourself travel agent, I compared prices of flights and hotels before booking my trip. I also researched the best place to buy my Jazz Fest tickets as well as maps of the venue and transportation to and from the event. When all was scheduled and booked and it was time to go, I checked in for my flight and headed south for some warm weather and good music. The best part about planning my trip – I was able to do it all from my Smartphone.

How to Take Advantage of New Trends in Mobile Advertising

By KBerkemeier On Wednesday, June 1, 2011 2:49 PM

You know your market is online using their Smart Phones, so how can you take advantage of the craze? The technology and idea of advertising on mobile devices can be scary, but it doesn’t have to be.

Facebook for your Small Business

By MSnell On Thursday, May 5, 2011 3:47 PM

With more than 400 million users, Facebook has come a long way since its inception 2004. Facebook is no longer just a site for high school and college students as the site has created some incredible advertising opportunities that small business owners should consider taking advantage of. Facebook now gives small business owners the ability to build brand recognition, drive people to their pages, keep customers updated on the latest happenings, and get them inside their stores.

Social Networking and Your Business

By MSnell On Monday, May 2, 2011 4:39 PM

When the words social media are mentioned, what is the very first thing that comes to mind? Probably Facebook, right? Social Media has become increasingly popular over the last several years and it is not only well-liked by people wanting to keep up with their family, friends and the latest news and gossip, but also for companies attempting to promote their products and services to the public.

Face Your Facebook Head On

By MSnell On Monday, May 2, 2011 4:33 PM

Facebook is a social networking platform that started out as a college networking website called “thefacebook”. It became so successful, that it is now the largest of the networking sites, with the runner up being Myspace. Facebook has expanded to include anyone and everyone. Be “real”. The whole point of this site is to connect and stay in touch through the power of technology. You need to use your real name and a real picture of yourself. What’s the point of using a fake name and / or picture unless you are trying to portray yourself to be someone you are not? I would then ask, what’s your real purpose to be on Facebook? With that being said here are some tips to help you make the most of your Facebook experience.

Is Your Great Domain Name Still Available??

By MSnell On Tuesday, March 29, 2011 3:43 PM

A lot goes into picking a domain name. Businesses spend a lot of time doing the research and finally it’s narrowed down to a handful of domains. The next questions are, “Is the domain available?”, “Does your competitor own the domain?”, and “How do you find out who owns the domain or what the price for it will be?”

Choosing a Domain Name

By MSnell On Monday, March 28, 2011 10:35 AM

Learning how to choose a domain name is very important whether you’re looking for a domain name for your business or for a personal website or blog. Don’t be fooled; a bad domain name can hurt your business. Whether you’ve picked a name that doesn’t fit or you didn’t realize that certain letters don’t play well next to each other, you may find yourself in a heap of trouble if you don’t take the time to give domain name selection some thought ahead of time.

Is Your Domain Protected?

By MSnell On Monday, March 28, 2011 10:34 AM

A domain represents both the web address of your website and the name your visitors will use to refer to your website, such as www.isoc.net. It is one of the most important assets for your website. It is where people find you online, often communicate with you through your email address, and how you are referred to and known on the World Wide Web.

How Easy is it For a Prospect to Contact You?

By MSnell On Monday, February 28, 2011 4:02 PM

How easy is it for a prospect to contact you from your website? I cannot tell you the number of times I’ve visited a website and wanted to ask a question or make a comment and I can’t figure out how to do it. It doesn’t matter if the website is a blog, a store, or even a small business site – they all should have a way for their visitors to leave feedback or ask questions. It’s all about making your organization as easy to do business with as possible.

Who's Filling Out Your Forms?

By MSnell On Friday, February 25, 2011 9:52 AM

If you have a website with an online form, you will inevitably be the target of a robot targeting your form to send out spam to you and others. Should you be lucky enough to run a popular website, you’re probably drowning in the unwanted email messages.

Is a Blog Right for Me?

By MSnell On Friday, February 25, 2011 9:04 AM

Blogs are hot, and seem to becoming hotter each month. There are many uses for blogs such as promoting your business’ products and services. Blogging is gaining popularity in the business world because businesses are discovering it can be used to increase revenue, provide information and news, and establish credibility. It’s another way to reach potential customers and offers a dialogue with customers, prospects, and the organization in real time. Not to mention, it can help your site with coming up in Search Engines such as Google and Yahoo/Bing.

How Does SEO Work? SEO Basics

By MSnell On Monday, January 31, 2011 3:30 PM

Understanding what SEO (Search Engine Optimization) is and how SEO works are two very different things. Search Engines use many different factors and algorithms to compile the search results. They are constantly changing and trying to improve on their algorithms to give end users the best results. Some basic elements currently affect SEO, which are outlined in this article.

What is SEO/SEM?

By MSnell On Friday, January 28, 2011 6:01 PM

The term SEO is becoming more and more popular and commonly used when referring to the Internet and company websites. Unfortunately, there are still a lot of key business executives that are not clear on what SEO stands for or what it means to their business. They just know there is a lot of talk about it and are often told they should have it.

What to Look For vs. Avoid in an SEO Firm

By KBerkemeier On Friday, January 28, 2011 6:00 PM

Trying to do SEO for your company can be overwhelming. You know your business well; however the web can be unchartered territory. Compared to traditional advertising cost, SEO is the most affordable of all marketing strategies and offers the biggest ROI, depending on your business model.

E-mail Spam

By CMcNees On Wednesday, December 29, 2010 12:16 PM

As the Internet has grown in popularity and convenience, it is being used by more and more people, which also leads to more and more emails being sent and received. You need to take control of your inbox and prevent unwanted spam.

You Don’t Want to be Spammed, So Don’t Be a Spammer!

By KBerkemeier On Tuesday, December 28, 2010 2:03 PM

In today’s world, email allows you to touch more people in less amount of time, for less money, and gain more information about recipient’s behaviors/actions than any other form of marketing. You may be one of the companies who are sending out email marketing messages. If not, you are definitely one who is receiving them! A majority of the spam today is some type of marketing or sales message. Whether your business is already sending out email marketing messages or you are thinking about it, below are some best practices to keep in mind.

Options for How to Stay in Touch with Your Clients

By KBerkemeier On Tuesday, December 28, 2010 2:01 PM

As more businesses use email to stay in touch with their clients there are many different methods used today. In order to determine which is best for you, consider your list size, budget, frequency, and tracking information you wish to gather.

Getting Organized Online

By KBerkemeier On Tuesday, November 30, 2010 2:40 PM

In the age of technology how can you use all of this technology and still be organized? Are you just putting more data out there in cyberspace to be lost or forgotten or is it actually more efficient?

Google's Business Solutions

By KBerkemeier On Monday, November 29, 2010 10:54 AM

Google has offered free tools that can help businesses reach new customers and make money with their websites for as long as I can remember! Unfortunately, most businesses I talk to don’t take advantage of the free tools available to them either because they are not aware of them or they are overwhelmed by how many there are. To make it easy, I have outlined the most popular, beneficial tools Google offers that EVERY business should take advantage of. They are all easy to use, FREE, and offer value to your website presence.

Google’s Business Solutions that help you Make Money

By KBerkemeier On Monday, November 29, 2010 10:48 AM

In addition to the free tools for any business, there are a few tools to help any business make more money with their website. While not everyone has an Ecommerce store, you can still make money on that popular blog site! To make it easy, I have outlined the most popular tools Google offers that can enhance your website to make more money.

Holiday Phishing – Will you be caught?!

By CMcNees On Friday, November 19, 2010 5:29 PM

Don’t be the phishers “Big Catch”, take the extra time to do the research, shop smart, and in the end you will enjoy a stress free and scam free Holiday Season.

Finding Your Way around Your Computer

By Stephanie Cummins On Tuesday, November 16, 2010 10:22 AM

In today’s fast-pasted work world, we are constantly trying to find ways to get things done as quickly as possible so we can move on to the next task. We do multiple tasks on multiple devices such as our computer and smart phone. Even when using our smart phone or just plain old cell phone, we use abbreviations such as LOL (laughing out loud) and BRB (be right back) instead of taking the extra couple of seconds to type out the entire phrase. Well, we can do the same with our computers. Instead of using “texting slag”, you can use keyboard shortcuts on your computer.

Google’s World

By Stephanie Cummins On Friday, November 5, 2010 3:20 PM

Search “Google Tools” in the Google search and the first result that appears is a link that takes you to an overwhelming amount of Google products. There are products to advance your search on the web, explore and examine sites and services, communicate, show and share aspects of your life with the world, and of course, go mobile. Looking at this list, I wonder what tools would actually benefit me and make my life easier. Well, in order to decipher what’s useful to the everyday person from what’s useful to the business world, I had to do some research, and I would like to take a moment to share that research with you before you make that seemingly endless journey into the research of Google Tools.

Online Safe Shopping Lessons (SSL)

By KBerkemeier On Tuesday, October 26, 2010 3:03 PM

With the holiday season right around the corner, many of you may find yourselves already looking for that perfect gift, and most of us will be looking for that perfect gift online. In fact, with free shipping deals and other online-only coupons, why not shop online? Just beware while you’re avidly browsing multiple sites at once while your kids are at school that you aren’t purchasing items from an unsecure site and making your identity and credit card number available to malicious users. What do I mean? I mean every time you go to a shopping cart or checkout page, make sure it is a secured connection by a trusted organization using SSL technology.

Meeting PCI Compliance for a Moving Target

By KBerkemeier On Tuesday, October 26, 2010 2:27 PM

Every merchant is forcing all of their customers to be meet PCI Compliance. This does not just apply to those receiving funds online; however, additional steps do have to be made to your website if you are receiving money online. It can be easy with the right IT support to back you.

Securing Your Ecommerce Online

By KBerkemeier On Tuesday, October 26, 2010 2:14 PM

When a business decides to take confidential information online, such as credit cards, social security number, or medical information additional security measures must be put in place to protect your customers data and companies integrity.

Securing Your Company's Information Sharing Practices

By KBerkemeier On Tuesday, September 28, 2010 11:40 AM

Today companies are emailing contracts, financial paperwork, insurance information, patient records and more! It is cheaper, quicker, and digital! But is it really Safe?

A New Take on File Sharing

By Stephanie Cummins On Friday, September 24, 2010 10:05 PM

Online photo and video sharing are more popular than ever and are only gaining in numbers of participants. It is simple, fast, and fun. With only a few clicks, you can upload, edit, save, and send your photos to whomever wherever.

Co-Location: What to Look for In a Data Center

By Stephanie Cummins On Friday, September 24, 2010 10:04 PM

When running a business online, bandwidth and security are typically the two crucial factors you look at – how much traffic can your site support and how is your data going to be protected? However, it all starts with a company having the right infrastructure, hardware and the proper facility to house it all. Therefore, the more vital question is, “what should you look for in a data center?”

Making Cents of Google AdSense

By Stephanie Cummins On Friday, September 24, 2010 9:56 PM

Even though Google AdSense has been in use since 2003, many people are still skeptical of this free program that claims to maximize your revenue simply by displaying ads relevant to your online content on your website. I was one of those people until I stumbled across an article stating the top Google AdSense earners, who are actually real people just like me.

Files, Files, Files Everywhere!!!

By KBerkemeier On Wednesday, September 22, 2010 4:37 PM

Files keep getting bigger, disk space larger, and computers smaller! So, with this change, why can’t I email my large files? As technology changes and the average Internet speeds get faster, we are transferring more data than ever!

Choosing the Right Hosting Company

By dhutchinson On Friday, September 3, 2010 2:24 PM

So, you’re in the process of launching your very first website. Or maybe you’ve had issues with your current hosting company and are looking to change providers. A quick search for “website hosting” or “hosting companies” brings up millions of results. How do you choose the one that best meets your needs?

“This is a perfect time for Co-location!”

By CMcNees On Tuesday, August 31, 2010 3:42 PM

We all know it and we’ve all heard it, “Times are hard”. So let me say it again, “This is a perfect time for Co-location!” ISOCNET can help your company save money, make a difference and keep business going.

Back To School: How Can Busy Executives Manage the Work - Home Life Balance?

By KBerkemeier On Thursday, August 12, 2010 11:10 AM

With School starting up, being mobile and the ability to manage our work and home life is a never ending battle! Technology has made it possible to work from anywhere, anytime.

Cloud Computing…Is it right for me?

By KBerkemeier On Thursday, August 12, 2010 11:08 AM

Cloud Computing...What does it really mean? Is it worth it? Do I really understand it? What are the benefits? What are the downfalls? Read More…

“Hi, Mr. Robot….um…Mr. Robot are you there?”

By CMcNees On Tuesday, August 3, 2010 4:10 PM

If you say you haven’t experienced this, I would say, “I think you might be fibbing”. Have you ever tried to reach a customer service representative to fix a problem with an order or issue, only to encounter one of the most prominent and frustrating aspects of the Internet era, “Where did all the people go?”

Out with the Old, In with the New: Top 10 Web Design Trends for 2010

By Stephanie Cummins On Thursday, July 15, 2010 9:33 PM

With every new year, comes new trends and web design is no different. Sure, it’s July 2010, but it’s never too late to tweak your old website with the latest web design trends and features. The Internet is constantly evolving and expanding, and with the various social networking tools available, people who never jumped on the Internet bandwagon are now on board. It’s time to make sure that your website is catching the eye of all users, new and old.

Phone Book Offers, Too Good to be True?

By KBerkemeier On Wednesday, July 14, 2010 6:10 PM

Too many companies are taking advantage of the Internet Age, making everything sound like magic and that you have to have some type of PHD in SEO. Well, I am here to tell you it is not magic! It is time consuming, and there is a lot to learn, like with any industry. Basic Marketing rules still apply, just on a different plane. Yes the Paradigm has shifted and the playing field is leveling out!

Email Best Practices: Maximize the Effectiveness of Your Online Communications

By dhutchinson On Tuesday, July 6, 2010 9:42 AM

Fifteen years ago phone and fax ruled as the main way of communicating in the business world. However, as the Internet became available to the general public, email soon became one of the preferred ways of communicating. Learn some simple best practices that will put you on the path to becoming an ideal Net Citizen!

All Lanes Open: the Net Neutrality Debate

By Stephanie Cummins On Friday, May 7, 2010 2:22 PM

The Federal Communications Commission (FCC) has regained its authority after having it stripped away only one month ago. So, what does that mean for us? What does that mean for Internet Service Providers (ISPs)? Let’s just say Internet giants Verizon Communications Inc. and Comcast Corp. were quick to criticize the FCC’s intentions.

The Power of Social Networks

By Stephanie Cummins On Friday, May 7, 2010 10:49 AM

The best use of social networks for your company is not to make money directly off of them, but rather to exploit their marketing potential and to use them to promote your own business. Online social networks present a valuable base for you to use in spreading your marketing message and are an excellent tool for getting numerous visitors and thousands of page views to your website.

Green Business

By Stephanie Cummins On Friday, May 7, 2010 10:46 AM

With major social drivers like globalization and climate change, the scope of environmental concerns has amplified, and these new issues are starting to affect consumers’ purchasing decisions. Consumers are taking notice of these environmental concerns and making more purchases of eco-friendly products from green companies. How can you take part in this save the world effort and make your products and company more eco-friendly?

Once again Facebook announces changes to their site. The question now is: to “Like” it or not to “Like” it?

By jbrumley On Thursday, May 6, 2010 4:50 PM

By now Facebook users should be used to change. After all, they seem to go through some change every few months, from privacy settings to news feed displays, Facebook users have learned to expect the unexpected. And while the urge to resist the change is always there, faithful users adjust and move on, still utilizing the awesome features this popular social networking tool has to offer. The most recent change, however, can have a positive effect on businesses if implemented properly. Businesses can now more than ever, connect with users on a dynamic level with the new “Like” icon. The “Like” icon replaces the recent fan pages and option to “Become a Fan”...

When Good Ideas Go Bad

By jbrumley On Monday, May 3, 2010 5:11 PM

We’ve all been there. You have a customer with a “vision” of how their custom product should “look” or “feel”. Regardless of the business you are in, we all have clients who have an idea that may not be in their best interest....

Which Underdog Broke Your Bracket?

By CMcNees On Tuesday, April 6, 2010 5:51 PM

It may be April...but I know there are many Americans out there still buzzing about March Madness! Did a Cinderella Team break your bracket?

O' Where O' Where Is My Website?

By dhutchinson On Wednesday, March 3, 2010 12:11 PM

Like many businesses, your website has evolved and grown over the years in capability and functionality. You’ve made updates to meet the needs of your clients. More than ever, you can tie these updates to measurable ROI. You’ve invested considerable time and money – so new customers should be knocking at your door, right? Well, maybe… or maybe not.

Social Media - A Whole New World of Opportunity

By dhutchinson On Thursday, January 7, 2010 12:51 PM

Social media seems to be all the buzz these days. You’ve undoubtedly heard about it, but if you haven’t implemented it in your marketing strategy, there’s no better time than the present to start. Learn what social media is and how to get on the road to targeting customers and prospects based on specific interests shared on social media.

Swimming in a School of Fish

By KBerkemeier On Tuesday, January 5, 2010 4:20 PM

These days we are bombarded with advertisements and the Internet is no different. People have mastered the ability to selectively view the advertisements they want to see. How can You stand out in a world of advertisements? The Internet has only made it more challenging. I love it because you can compete with any size company anywhere! No longer are you restricted to only those people who walk by your store. But I hate it because now I have to compete with EVERYONE! There are over a trillion different websites (OMG)! How can YOU differentiate?

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