Paid Advertising
Be Seen. Generate Leads. Increase Sales.
Managed Paid Search Engine Marketing for
Brand Awareness & Lead Generation
As a business, you understand the importance of brand awareness and lead generation to drive growth and revenue. While there are various marketing channels available, managing paid search engine marketing (SEM) campaigns can be challenging, time-consuming, and require a specialized skillset. This is where Managed Paid Search Engine Marketing comes in.
Managed Paid Search Engine Marketing offers a comprehensive solution to maximize your brand’s online visibility and generate qualified leads for your business. Your business gets the following with Managed Paid Search Engine Marketing:
- Targeted Advertising
- Customized Campaigns
- Advanced Optimization
- Controlled Budget
- Detailed Reporting
- Proven Results
- Flexible & Quickly implemented
- Expert Support & Management
By investing in Managed Paid Search Engine Marketing, your business can maximize its online visibility, generate qualified leads, and grow its revenue. With customized campaigns, advanced optimization, detailed reporting, and expert support, Managed Paid Search Engine Marketing offers a comprehensive solution for your business’s online marketing needs.
Why Managed Paid Search Advertising?
The online world is a competitive marketplace. As part of many digital marketing programs is a paid marketing strategy. Paid Advertising gives you qualified leads now. It allows you to compete on keywords that may be impossible to compete on organically. And it can help you gain learnings on what works and what does not work in regards to messaging and conversion paths. Most Small to Medium size Businesses don’t have the in house marketing staff or experience to successfully manage a paid campaign. Our certified experts who manage hundreds of paid accounts can use their knowledge and experience to manage a successful paid advertising program.
Managed Paid Search Engine Marketing Services Include
A/B Testing
Marketing is an art. As people’s behaviors change, so should messaging and layout. Our A/B testing allows us to test out multiple layout, messages, and ads to use real data in determining which will yield the best results.
Remarketing
Remarketing is a powerful advertising engine for brand marketing and awareness. Once a user has visited your site, we can continue to display ads to them. Even if they don’t click on it, they can see your brand or advertisement for when they are ready.
Advanced Targeting
Our tools allow us to provide advanced targeting for location, position, lifestyle, demographics, and more. The more we know about your customers and prospects the more we can target them for qualified leads.
Monthly Reporting
While we are reporting and reviewing your ads daily, we provide you with an executive summary so you can see how your ads are performing month over month. You’ll see which ads, keywords, and actions perform best.
Ad Optimization
Optimized ads help drive ROI by resonating with your audience and attracting qualified leads. Continious optimization allows for improved ad messages, click-through-rate (CTR), efficiencies, budget allocation, and overall performance.
Conversion Tracking
We track all conversions from phone calls, chats, orders, and contacts. We take advantage of Google Analytics and send to third-party marketing tools for seamless transactions. So, you will be able to see your ROI.
Keyword Management
Keyword Selection is critical to getting the right kind of users and the right buying stages. This is an ongoing process of regular tweaking keywords and even adding negative keywords to insure we are reaching the right users.
Paid Social Media Marketing
Just as you focus on SEO & SMM, we can offer you paid Facebook, LinkedIn, and more depending on where your customers and prospects visit.
Search Engine Marketing Strategy
The first step is understanding your goals to implement the right strategy that will yield the best results and ROI. Our team of experts collaborate with you in order to develop the best strategy for your organization.
Managed Paid Search Engine Marketing
Google is the most widely used search engine, and we find that Google Ads provides the most robust platform for your search engine marketing.
Landing Page Creation & Management
Since we are marketers and developers, we will create and manage your landing page for optimized lead generation. We follow best practices and will build on your current website, regardless of the platform or language used.
How PPC Can Benefit Your Business
Small businesses often face stiff competition from larger companies that have more resources and marketing budgets. In today’s digital age, paid search advertising or Pay-per-click (PPC) can level the playing field by providing an opportunity for small businesses to compete with bigger players. Here are some reasons why small businesses should consider using PPC services:
Cost-effective Advertising
One of the significant benefits of PPC advertising is that it’s cost-effective for small businesses. Traditional advertising channels such as TV, radio, or print ads can be expensive and may not provide the same level of targeting and measurable results as PPC advertising. With PPC advertising, small businesses can set their budget and bid on keywords relevant to their business. This means that they only pay when someone clicks on their ad, making it an efficient use of their advertising budget.
Targeted Advertising
PPC advertising allows small businesses to target their ads to specific audiences based on demographics, interests, and behaviors. This targeted approach ensures that small businesses’ ads are only shown to people who are more likely to be interested in their products or services. It ensures that the advertising budget is spent on reaching people who are more likely to become customers, making PPC advertising an effective marketing channel.
Immediate Results
PPC advertising provides immediate results for small businesses. Unlike other marketing channels such as SEO, which can take time to show results, PPC advertising can generate traffic to small businesses’ websites instantly. This means that small businesses can see a quick return on investment (ROI) and can adjust their campaigns accordingly to improve their results.
Measurable Results
PPC advertising provides small businesses with measurable results, making it easier to track their ROI. With PPC advertising, small businesses can track the number of clicks, impressions, and conversions their ads receive. This information provides valuable insights into their audience’s behavior and helps them optimize their campaigns for better results.
Flexibility
PPC advertising offers small businesses flexibility to adjust their campaigns based on their changing needs. Small businesses can change their ad copy, keywords, and targeting options to improve their campaigns’ performance. This flexibility allows small businesses to adapt to changes in their business environment and stay competitive.
PPC advertising is a powerful marketing channel for small businesses. It offers cost-effective advertising, targeted advertising, immediate results, measurable results, and flexibility. By leveraging PPC advertising, small businesses can compete with larger companies and reach their target audience effectively.
What ISOCNET Customers have to say
"Fantastic company with an impressive skill set and even better customer service. Our firm is extremely happy with our new website. Hire them!"
Amanda
"I can't express how much it means to me that I know you always have my back when it comes to the website! Trust is everything! Thank you so much for all you do!!"
Mary
"I can't think of a better way to say ISOC is great than: They do what they say they are going to do, when they say they are going to do it and for the price they say they are contracting for. I've been with them since the beginning (1998)."
Chuck Klein
"Very quick responsive answer to my complicated issue."
Russ Connors
"Hi Kelly, We’re super pleased with how quickly you guys were able to help us out. Thank you so much for jumping in and to get the issues resolved and the site back up. "
Best, Lisa
"At ISOC you get to talk to a knowledgeable live individual, you are not left waiting on hold, you never get pushed into voice-mail hell or AI bots, and you get follow up without having to ask for it. Thanks, John, you saved me a lot of anxiety and effort."
Richard
"Also, I would like to comment on your professionalism and ease of handling things for us over the past several years as we are technically challenged. You and Kelly make us want to continue working with ISOC!!"
David
"Over the past two years I have had the pleasure of working with two of your support personnel, John and Tommy. Both times I needed assistance in getting my e-mails up and running. Both of your employees are skilled, knowledgeable and responsive. They represent your organization very well!"
Bill
"Hi Kelly, I want to let you know that John from Support was absolutely fabulous helping me today. He was also very patient when I didn’t understand something. Have a great week."
Teri
"I was probably one of your first customers and have loved your service. Thank you for your great service."
Glenn
"I had my first PC before Windows 1.0 and the wide spread use of the internet. As technology increased, I had difficulty getting satisfactory response from various quasi support groups to respond to issues. That is , until I started with ISOC as my ISP. I am now semi-retired, but will still continue my relationship with ISOC. Any problem that I faced was always dealt with in a responsive and professional way. Also, I want make a special “shout out” to Tommy O’Donnell with your support group. He is a problem solver extraordinaire. He has the remarkable ability to communicate with someone like myself who barely can spell computer on good day. I have complete trust in his abilities and advice."
Jack
"Since switching to Office 365 from our inhouse email, our company has experienced almost zero email down time. The support we receive from the team at ISOCNET is friendly and professional and are very quick to address any issues that do come up. ISOCNET has been invaluable in their assistance as we move our sister companies into Office 365 also. I would highly recommend ISOCNET to anyone looking to move to Office 365."
Ed
"Been receiving great praise from our new website, it turned out fantastic!"
Mike
"It’s a pleasure to work with a business that values customers and shows it. I teach Marketing at UC and I always emphasize the importance of customer experience, both positive and negative. This is a great example of the former. "
Best, Mike
"In this day of negative feedback I wanted to take the time to say thank you for your EXCELLENT tech Tommy O who confidently led me through several problems and made my ISOC life so much better. Kudos to Tommy and the person smart enough to hire him! "
Grateful Customer - Brenda
"Rick: I just wanted to pass along that Kelly Berkemeier and Shelly Enda have been doing a fantastic job supporting The Circuit. They have been invaluable in helping us answer questions, make some changes and provide advice on how to move forward. Thanks for all ISOCNET does for us!"
Tracy
"Dear ISOC Management, I want to extend my sincere appreciation regarding Jesse Rowland. He has helped me fairly recently and yesterday decreasing my trash bin and helping me understand what I need to do next time. He offered to delete my trash bin and me not knowing it was from my tablet. Still learning how to use my tablet."
Gratefully, Missy
"Hi, All. I really want to pass on my thanks to ISOC for having Josh Miller on your team. I have been a member of ISOC for about 15 years. I have never had anything but wonderful, attentive service whenever I had a question or problem. Josh took it to another level with his patience with me being a complete non-techie, helping me frequently with both emails and phone conversations. He held my hand through a most difficult series of issues with my not understanding how to make things work. Thanks for having such a great employee!"
Scott
"Hi Kelly, I wanted to let you know how much I appreciate your great team in getting my website up and running. Cherie was excellent as the project lead and your tech team was great walking me through setup. Everyone was friendly, very responsive on getting back to me with answers to my questions and making changes. You were great too! I love the website and so does everyone that has seen it.
Tammy
"We have scheduled monthly status meetings with ISOC, what a welcomed change. It gives us the opportunity to be proactive instead reactive when making decisions about our network infrastructure."
Paul
"I've been favorably impressed with their depth of understanding of how to structure the website. While the work is ongoing, the engagement thus far has increased website traffic and inquiries. The team holds virtual meetings with the partner for communication and project progress updates. Above all, ISOCNET's breadth of understanding of the project needs ensures high-quality outcomes."
Rob
"An increase in sales and organic and paid traffic has resulted from ISOCNET's development work. The team was responsive and attentive to the unique needs of the client. Besides providing training, they also built the website in a way that the client could manage it independently."
Stephanie
"Thank you for your excellent Customer Service! It makes all the difference (and creates loyal customers). ISOCNET obviously understands that. Please forward this message to your superior, along with my congratulations on an employee that exceeds customer expectations."
Thanks, Dee
"Hi, I just wanted to let you guys know what a gem you have in Shelley Enda. She is patient, smart, down-to-Earth and always flexible. We have recently had changes in leadership that have caused us to slow down on web design. She has been invaluable in helping us get through this process. I am always telling her how great she is but I want to make sure that everyone else does too. She is an excellent representation of your company. Seriously, she bends over backwards to make us happy."
Thanks, Erin
"I have truly valued and appreciated our communication and if every vendor we contacted was as helpful and amicable, life would be a better place."
Tim
"Brandon was a pleasure to work with and already provided help with a few things that we were struggling with here. Have a nice weekend!"
Thank you, Laurice
"ISOCNET is a FANTASTIC group of professionals, they are experts in IT, data security, online marketing, website development & design and cloud services. The team is top-notch and consistently provide excellent customer service!! Their knowledge is extensive and they have experience in so many verticals and industries. I highly recommend their services!!"
Debbie Hill
What ISOCNET Customers have to say
"Fantastic company with an impressive skill set and even better customer service. Our firm is extremely happy with our new website. Hire them!"
Amanda
"I can't express how much it means to me that I know you always have my back when it comes to the website! Trust is everything! Thank you so much for all you do!!"
Mary
"I can't think of a better way to say ISOC is great than: They do what they say they are going to do, when they say they are going to do it and for the price they say they are contracting for. I've been with them since the beginning (1998)."
Chuck Klein
"Very quick responsive answer to my complicated issue."
Russ Connors
"Hi Kelly, We’re super pleased with how quickly you guys were able to help us out. Thank you so much for jumping in and to get the issues resolved and the site back up. "
Best, Lisa
"At ISOC you get to talk to a knowledgeable live individual, you are not left waiting on hold, you never get pushed into voice-mail hell or AI bots, and you get follow up without having to ask for it. Thanks, John, you saved me a lot of anxiety and effort."
Richard
"Also, I would like to comment on your professionalism and ease of handling things for us over the past several years as we are technically challenged. You and Kelly make us want to continue working with ISOC!!"
David
"Over the past two years I have had the pleasure of working with two of your support personnel, John and Tommy. Both times I needed assistance in getting my e-mails up and running. Both of your employees are skilled, knowledgeable and responsive. They represent your organization very well!"
Bill
"Hi Kelly, I want to let you know that John from Support was absolutely fabulous helping me today. He was also very patient when I didn’t understand something. Have a great week."
Teri
"I was probably one of your first customers and have loved your service. Thank you for your great service."
Glenn
"I had my first PC before Windows 1.0 and the wide spread use of the internet. As technology increased, I had difficulty getting satisfactory response from various quasi support groups to respond to issues. That is , until I started with ISOC as my ISP. I am now semi-retired, but will still continue my relationship with ISOC. Any problem that I faced was always dealt with in a responsive and professional way. Also, I want make a special “shout out” to Tommy O’Donnell with your support group. He is a problem solver extraordinaire. He has the remarkable ability to communicate with someone like myself who barely can spell computer on good day. I have complete trust in his abilities and advice."
Jack
"Since switching to Office 365 from our inhouse email, our company has experienced almost zero email down time. The support we receive from the team at ISOCNET is friendly and professional and are very quick to address any issues that do come up. ISOCNET has been invaluable in their assistance as we move our sister companies into Office 365 also. I would highly recommend ISOCNET to anyone looking to move to Office 365."
Ed
"Been receiving great praise from our new website, it turned out fantastic!"
Mike
"It’s a pleasure to work with a business that values customers and shows it. I teach Marketing at UC and I always emphasize the importance of customer experience, both positive and negative. This is a great example of the former. "
Best, Mike
"In this day of negative feedback I wanted to take the time to say thank you for your EXCELLENT tech Tommy O who confidently led me through several problems and made my ISOC life so much better. Kudos to Tommy and the person smart enough to hire him! "
Grateful Customer - Brenda
"Rick: I just wanted to pass along that Kelly Berkemeier and Shelly Enda have been doing a fantastic job supporting The Circuit. They have been invaluable in helping us answer questions, make some changes and provide advice on how to move forward. Thanks for all ISOCNET does for us!"
Tracy
"Dear ISOC Management, I want to extend my sincere appreciation regarding Jesse Rowland. He has helped me fairly recently and yesterday decreasing my trash bin and helping me understand what I need to do next time. He offered to delete my trash bin and me not knowing it was from my tablet. Still learning how to use my tablet."
Gratefully, Missy
"Hi, All. I really want to pass on my thanks to ISOC for having Josh Miller on your team. I have been a member of ISOC for about 15 years. I have never had anything but wonderful, attentive service whenever I had a question or problem. Josh took it to another level with his patience with me being a complete non-techie, helping me frequently with both emails and phone conversations. He held my hand through a most difficult series of issues with my not understanding how to make things work. Thanks for having such a great employee!"
Scott
"Hi Kelly, I wanted to let you know how much I appreciate your great team in getting my website up and running. Cherie was excellent as the project lead and your tech team was great walking me through setup. Everyone was friendly, very responsive on getting back to me with answers to my questions and making changes. You were great too! I love the website and so does everyone that has seen it.
Tammy
"We have scheduled monthly status meetings with ISOC, what a welcomed change. It gives us the opportunity to be proactive instead reactive when making decisions about our network infrastructure."
Paul
"I've been favorably impressed with their depth of understanding of how to structure the website. While the work is ongoing, the engagement thus far has increased website traffic and inquiries. The team holds virtual meetings with the partner for communication and project progress updates. Above all, ISOCNET's breadth of understanding of the project needs ensures high-quality outcomes."
Rob
"An increase in sales and organic and paid traffic has resulted from ISOCNET's development work. The team was responsive and attentive to the unique needs of the client. Besides providing training, they also built the website in a way that the client could manage it independently."
Stephanie
"Thank you for your excellent Customer Service! It makes all the difference (and creates loyal customers). ISOCNET obviously understands that. Please forward this message to your superior, along with my congratulations on an employee that exceeds customer expectations."
Thanks, Dee
"Hi, I just wanted to let you guys know what a gem you have in Shelley Enda. She is patient, smart, down-to-Earth and always flexible. We have recently had changes in leadership that have caused us to slow down on web design. She has been invaluable in helping us get through this process. I am always telling her how great she is but I want to make sure that everyone else does too. She is an excellent representation of your company. Seriously, she bends over backwards to make us happy."
Thanks, Erin
"I have truly valued and appreciated our communication and if every vendor we contacted was as helpful and amicable, life would be a better place."
Tim
"Brandon was a pleasure to work with and already provided help with a few things that we were struggling with here. Have a nice weekend!"
Thank you, Laurice
"ISOCNET is a FANTASTIC group of professionals, they are experts in IT, data security, online marketing, website development & design and cloud services. The team is top-notch and consistently provide excellent customer service!! Their knowledge is extensive and they have experience in so many verticals and industries. I highly recommend their services!!"
Debbie Hill
Frequently Asked Questions
Find the answers to questions that most new ISOCNET clients have, designed to help you select the right business plan for your needs
How much should my Media Spend be?
We recommend a minimum of $1500 a month in order to have an impact. It should represent a % of your total marketing spend and depend on your ROI.
How do I get started?
Contact us today to schedule a free consultation with an SEM expert.
What is Managed Paid Search Engine Marketing?
Managed Paid Search Engine Marketing is a service that helps businesses create and manage paid search engine marketing campaigns on platforms like Google Ads and Bing Ads. It includes customized campaign creation, advanced optimization, and detailed reporting to maximize the campaign’s effectiveness and ROI.
How does Managed Paid Search Engine Marketing work?
Managed Paid Search Engine Marketing works by creating customized campaigns that target specific audiences based on location, demographics, interests, and search intent. The campaigns are optimized using advanced techniques to improve their performance and generate qualified leads for the business. Detailed reporting is provided to track the campaign’s effectiveness and make data-driven decisions for the business.
Why should I use Managed Paid Search Engine Marketing for my business?
Managed Paid Search Engine Marketing is a cost-effective and targeted way to reach your target audience, generate qualified leads, and grow your business’s revenue. It offers customized campaigns, advanced optimization, detailed reporting, and expert support, making it an ideal solution for businesses looking to maximize their online visibility and generate leads.
How long does it take to see results from Managed Paid Search Engine Marketing?
Managed Paid Search Engine Marketing can generate results quickly, with some businesses seeing a return on investment within the first few weeks of the campaign. However, the timeline for seeing results varies depending on the business’s industry, competition, and goals.
What kind of businesses can benefit from Managed Paid Search Engine Marketing?
Managed Paid Search Engine Marketing can benefit businesses of all sizes and industries, particularly those looking to increase their online visibility, generate qualified leads, and grow their revenue. It’s an effective solution for businesses that are looking to compete with larger players in their industry and target specific audiences with customized campaigns.
